Southside Promotions was founded in 2005 by then motocross racers Adam Bailey, Mick Sinclair and Cam Sinclair. The business began by running small events in South East Melbourne called the 'Mini SX Open Series.' Cam Sinclair has since become one of the highest profile Freestyle Motocross riders in the world, whilst Mick and Adam focus on their careers in the action sports industry and on growing Southside Promotions.

Southside Promotions vision is to deliver the highest quality event and athlete management, specialising in action sports. 

Southside Promotions strives to bridge the gap between the worlds most extreme and high intensity sports and the mainstream population. 

Athletes represented by Southside Promotions benefit from an understanding and personal approach to building the athlete as a brand and achieving optimal personal and financial success. Southside create's a wholistic 'support network' for athletes, reaching above and beyond standard athlete management services.

Companies and brands partnering Southside Promotion’s athletes or events will receive greater exposure, quantifiable results and larger return on investment. Southside is continuously searching for new and innovative ways to leverage sponsors’ marketing spend.

Southside Promotions is a business built by athletes and fans of action sports; with a passion for generating mainstream recognition.

For our athletes:

When athletes are signed by Southside it is not only for their talent, drive and dedication on the sporting arena, but for their personable, charismatic and marketable persona off it. Athlete management for Southside is not only about dollars and cents, it is about providing a comprehensive support network; Southside cares for their athletes, their careers and their well being. What we cannot cater for ourselves, Soutside encompasses the knowledge and outside assistance to ensure all bases are covered. This includes all areas such as:

• Sponsorship management and contract negotiation
• Product endorsements
• Media and Public Relations
• Events and appearances
• Career planning
• Injury management
• Financial planning
• Sports psychology
• Media training
• Asset acquisition 

For our corporate partners:

Where typical sports marketing and management firms focus on the signing of contracts; Southside promotions focus is on the leveraging of contracts. It is our philosophy that brands who achieve greater marketing results and therefor financial success via their sponsorship investment in the short to medium term, are the brands that will become career partners for our athletes in the long term. By signing with a Southside represented  athlete, companies and brands are therefor open to benefit from over 20 years combined action sports experience with respect to marketing programs, as well as finding, creating and developing leveraging opportunities. Key areas we can assist our corporate partners include:

• Supplying images and video content
• Press Releases and Web Updates
• Facilitating media and interviews
• Logo placement and branding
• Leveraging ideas
• Database creation and marketing
• Website creation

Please feel free to drop us a line to discuss how Southside Promotions may be able to develop an athlete strategy to suit your business. In the meantime, stay tuned for future events, check out our athletes and welcome to the Southside!